Camilla's Tomato Chilli Jam had been an important part of the Lywood store cupboard for many years.
About 3 years ago, a friend asked me to produce the special Tomato Chilli Jam for her newly formed travelling delicatessen and so What A Pickle was born
The jam fast became a popular product, with many locals claiming to be addicted. Very soon I had local farm shops, delis and butchers asking to stock the product, and sales have continued to rise ever since.
It has to be said that once you have tried it you will never want to be without it, its versititly means that it seriously earns its place in your kitchen! Where else can you find a product that can lend itself to be a dip, marinade, an addition for cold meats and cheeses and a brilliant flavouring for stir fries, pasta sauces and gravy? It also is great on jacket potatoes and cheese on toast !
You will often find the What A Pickle stand at local Food Festivals and will be exhibiting at the NEC for the Summer Good Food Show (16-20 June '10), with my Tomato Chilli Jam, Carrot Apricot and Coriander Relish and Red Onion Marmalade. We are also launching my new product which is a Roasted Red Pepper and Chilli Jam developed especially for those of you who like a big chilli hit! combined with the delicous sweetness of the roasted red pepper it is another product destined to create a lot of attention.
We are delighted and also very honoured to have had our Tomato Chilli Jam selected by Fortnum and Mason plc this is true testiment to its wonderful flavour and quality.
What A Pickle can now be followed through Facebook and Twitter. What a great way for me to let all fans know of new products once they are launched!
We are also proud to be members of the first Virtual Farmers Market, it has just been voted one of the top ten Foodie Websites by the Independent.